Core Purpose, Values & Promise

Our Purpose:

  • To inspire and prepare young people to succeed in a global economy

Our Values:

  • Belief in the boundless potential of young people
  • Commitment to the principles of market-based economics and entrepreneurship
  • Passion for what we do and honesty, integrity, and excellence in how we do it
  • Respect for the talents, creativity, perspectives, and backgrounds of all individuals
  • Belief in the power of partnership and collaboration
  • Conviction in the educational and motivational impact of relevant, hands-on learning

Our Core Brand Promise:

  • Empowering young people to own their economic success